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November 19, 2014

Five Tips for Attracting Millennials to Your Event

Millennials (also referred to as Generation Y) are an ever-increasing presence at an ever-increasing spectrum of events, and planners are developing new methods to connect with the demographic. The World PCO Alliance, courtesy of The JPdL Communications Team, shared several tips from EIBTM in Barcelona:

1.      Make your event website social
Millennials are social media savvy and very active. Be sure to make your social media platforms easily visible on your website by placing them above the fold (the portion of the website page visible before scrolling). Have a blog where you update your attendees about what they can look forward to, and invite them to participate in conversations with speakers, sponsors and any other key player in your event.
2.      Location matters
Millennials want to visit big cities. While location isn’t the primary factor in making the decision of attending your event or stay home, it still makes a difference. Is your event in a city that they’d like to explore? If it isn’t, millennials just might pass.
3.      Offer opportunities for professional networking
As young professionals graduate and enter the workforce, it's important for these individuals to take advantage of networking opportunities at conferences, and to speak to well-established industry folks that can open doors or offer advice to help them advance their career goals. Make sure your event offers such opportunities and advertise them.
4.      Make education fun and interesting
Brevity is key. Millennials learn and attain information differently than other generations. The suggested session set-up is 15-20 minute blocks, or 1 hour blocks with 3-4 different speakers. In addition, millennials will tune out the speakers who promote themselves during their talks. They want to be educated and participate in solving problematic issues and discussions, not sold to.
5.      Have a mobile app
Staying connected comes second nature to millennials, whether it's on their smartphones or tablets. Having a mobile app for your meeting allows millennials to extend this connectivity to your event, making everything from schedules to speaker bios available when they want them. As a bonus, you’re letting millennials know that you understand them and care about their participation.

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