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December 10, 2014

CONVENE -- Generation Y and the Future of Meetings

The Professional Convention Management Association shares articles from its monthly Convene Magazine with International Meetings Review. This excerpt by Corin Hirsch, associate editor at Convene, sheds light on the role Generation Y—also known as Millennials—will play in the MICE industry's future.

It’s time to stop fussing over the rise of Millennials and start looking at the ways they’ve already influenced meetings and conventions — from event design to F&B to technology.

Buckets of ink — and countless breakout sessions — have been given over to explaining how to capture and hold the attention of Generation Y, aka the Millennial Generation, made up of people born more or less between 1981 and 1995. The original, reductionist assumption that those in their 20s and early 30s possessed fleeting attention spans has evolved into a more nuanced, realistic picture of a highly kinetic and engagement-driven group of people. And while 20-somethings certainly tend to share characteristics no matter what the generation, the nearly 27 percent of Americans who fall into the Millennial category grew up with a key difference: A skein of technology has draped them from adolescence and deeply influenced the way they interact with each other and the world.

Now that we’ve had a decade of talk about the need to understand and accommodate Gen Y, Convene wondered: How has the meetings industry already worked to address the needs, interests, and proclivities of Millennials? To find out, we talked to key players working in meeting planning, event design, venue management, and sustainability, as well as frequent keynote speaker Washington and an author who researches Gen Y — as well as the generation on their heels.

Read more at PCMA.org...

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