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October 30, 2018

Supplier News: Three New, Unusual Vegas Event Venues




This week in supplier news in the meetings industry, three new, unusual event venues in Las Vegas move forward.

The MSG Sphere

The Madison Square Garden Company and Las Vegas Sands broke ground on September 27 on the MSG Sphere at The Venetian in Las Vegas, a new entertainment venue scheduled to open in fiscal year 2021.

The MSG Sphere at The Venetian will be located on Sands Avenue between Manhattan Street and Koval Lane. It will have a height of more than 360 feet and a width of more than 500 feet, with a scalable capacity of more than 18,000 seats, with all seats in front of the stage.

MSG Sphere technology includes:

- An LED exterior, creating a digital showcase for brands, artists, events and partners
- The largest and highest resolution LED screen on Earth; this 160,000-square-foot display will wrap around the interior of the bowl
- A dynamically adaptive acoustics system that will deliver crystal clear audio to every guest, no matter the size or type of event
- An infrasound haptic flooring system that will convey bass through the floor, so that guests “feel” the experience
- A new architecture for connectivity that will deliver 25 megabits per second for every guest, enabling a broader range of content, greater interaction among guests and more immersive entertainment experiences
- First-class amenities, such as luxurious seating and hospitality offerings for a wide range of audiences

MSG Sphere at The Venetian will serve as a long-term investment in Las Vegas and Southern Nevada, bringing thousands of new jobs and delivering enormous economic benefits. Analysis from Hobbs, Ong & Associates, has projected the new venue would create an estimated:

- 3,500 local jobs each year during construction
- 4,400 jobs annually once the venue is open
- Annual economic output of $730 million from venue operation and incremental visitation to Las Vegas

These activities will also generate approximately $48 million in annual tax revenue for state and local programs and entities, including $7.2 million that will directly benefit the Clark County School District

Speakers at the event included Jayne McGivern, EVP of development and construction, The Madison Square Garden Company; Rob Goldstein, president and COO, Las Vegas Sands; James L. Dolan, executive chairman and CEO, The Madison Square Garden Company; and Nevada Governor Brian Sandoval.

MSG Sphere at The Venetian is being designed by Populous.

Cannabis Museum

The Cannabition Cannabis Museum is now open in downtown Las Vegas. It becomes the city’s first immersive cannabis museum and the world’s only cannabis-themed attraction of its kind, according to reps from the museum. Its exhibits comprise elaborate, cannabis-inspired installations built by leading experiential exhibit and event designers. Visitors interact with unique, larger-than-life art pieces, including a slide that empties into a pool of handmade foam “nugs,” enormous seven-foot buds and “Bongzilla,” the world’s largest bong at 24-feet tall. Cannabition offers audiences an entertaining, educational and photogenic journey through 12 “Instagrammable” exhibits, providing guests unique opportunities to interact with cannabis history, science, wellness and culture.

The museum encompasses 10,500 square feet, including a CBD retail store. The space is also available to host private events for groups up to 500. Exhibits include:

Entrance – A 170-foot mural installation by Las Vegas painter Gear Duran and Heather Hermann memorializing some of cannabis’ most historic periods of time.

420 – Guests entering Cannabition are greeted by a “Canna-Guide,” who provides a starting point for their immersive and “Instagrammable” cannabis adventure. The “420 Room” celebrates cannabis culture by calling attention to the three most recognized numbers in the community, 4 - 2 - 0. This classic cannabis phrase will be represented by illuminated nine-foot-tall, customized numbers on which guests can climb, pose, and play.

Seed – Here, visitors learn about the cannabis plant, which has been part of human culture for over 5,000 years. After traveling through an “underground” passage, guests will experience the earth’s strata and smell the richness of fertile soil. The exhibit’s centerpiece, a giant cannabis seed shaped like a bed, beckons guests to lie down and listen to the “sexy 70s sound” of a seed growing.

Grow – Next, guests discover cannabis is an environmentally friendly plant that is much more efficient to grow than other crops, like cotton. The exhibit features a stylized representation of an indoor cannabis grow and will be anchored by a giant, rainbow-colored caterpillar that guests can interact with. Real grow lights will be used in the room along with photo-realistic plants at different stages of growth, giving visitors a true sense of what growing cannabis looks like.

Harvest – Here, visitors get to discover the positive effects of cannabis on humanity. Guests enter a forest of vibrantly colored buds, big enough to hug. As they walk through the brilliantly hued forest, visitors learn how hemp can be used as food, how the cannabis industry has contributed to the livelihoods of regional economies and how cannabis-use promotes health, well-being, peace of mind and biological homeostasis.

High – In a playful installation that transitions guests from “seed to experience,” guests imagine they are being exhaled as they slide into the “High” room. After climbing behind a giant 10-foot bag of nugs, guests pass through stylized red lips blowing smoke down a slide into a giant pool filled with soft foam cannabis nugs. Upon exiting the pool of nugs, visitors interact with an educational exhibit. Here, guests will learn about different chemical components in cannabis, called terpenes, through a sensory-stimulating olfactory installation.

The Red Shark – For the first time ever, famous Gonzo Journalist Hunter S. Thompson’s own, personal 1973 Chevrolet Caprice—inspired by the iconic novel, “Fear and Loathing in Las Vegas” and its film adaptation—will be on display for the public, along with a few of his other prized personal artifacts.

Indica (Body High) – With the support of WVapes, guests will learn about the difference between Cannabis Sativa and Cannabis Indica strains. The Indica Room will have a massive Buddha whose lap is big enough for guests to sit in, offering another prime photo opportunity. Strains considered “indica” dominant are believed to have an intense effect on the body, causing relaxation and sleep. Many experienced cannabis consumers know this phenomenon as “couch lock” and it is typically associated with the indica strain.

Sativa (Head High) – After leaving Buddha’s lap, guests enter another headspace in the sativa room. With floor-to-ceiling cloud formations doused with bold colors and sounds, this room represents the cerebral and energy infusing effects of Sativa dominant strains, also known as a “head high” by cannabis users and patients. 

Ritual – In the Ritual room, visitors will interact with different cannabis consumption rituals. Guests can simulate smoking from a massive, oversized Raw papers joint; swing from a Pax vaporizer tree; play with a six-foot-tall CannAmerica gummy; and have a real-life encounter with “Bongzilla,” Cannabition’s massive, 24-foot-tall bong designed and built by Jerome Baker Designs and backlit by a mural of the Tokyo skyline. 

Cannabition is open daily. Tickets are $24.20 ($14.20 for Nevada residents with valid I.D). For more information, visit Cannabition.com.

The Mob Museum

The Mob Museum, the National Museum of Organized Crime and Law Enforcement, has added a new flexible new space, The Underground, to its variety of existing private event options. Opened earlier this year, The Underground’s basement-level Speakeasy and Distillery—complete with a “secret” side entrance only those with the proper password can access—will be focal points of the Museum’s new interactive Prohibition-history exhibition. 

The Underground measures 2,814 square feet and can accommodate up to 130 total guests in three separate spaces. Meetings and events booked here offer groups an immersive experience, transporting them back to the 1920s when outlawed liquor gave rise to the Mob. Exhibits and artifacts reveal tales about historic figures, cultural developments and social change associated with Prohibition, while the Speakeasy offers signature Prohibition-era drinks, as well as moonshine and craft beer produced in the adjacent Distillery.

About The Underground Speakeasy 

Well-suited for a corporate reception or presentation, The Underground Speakeasy is the largest space. It takes visitors on an journey back in time: Situated discreetly in the basement of the Museum, The Underground encompasses 2,814 square feet appointed with luxurious, Art Deco design motifs. The Speakeasy cocktail menu includes typical Prohibition cocktails, such as Bee’s Knees, Underground Old Fashioned, Ginger Jake and Giggle Water. A variety of coffee cocktails, draft beer, bottled beer, wines by the glass and non-alcoholic cocktails are also available. Live entertainment and presentations can be arranged on a stage or on multiple, programmable flat-screen TVs, while the Museum offers full A/V support onsite. The Underground Speakeasy can accommodate groups of up to 90 guests. 

About The Underground Distillery

The Underground’s Distillery may be reserved on its own for a break-out meeting or reception location. The space produces its own moonshine, as well as house-made beer, both of which are offered at The Underground Speakeasy. The Underground’s corn-mash moonshine is distilled in The Underground’s 60-gallon, custom-made copper-pot still. Capable of producing 250 750-ml jars of moonshine per week, the gleaming still forms the focal point of the distillery. Guided Distillery Tours, including moonshine tastings, delivered by Museum educators may be added on to any Museum group booking. The Distillery can accommodate up to 30 guests and is adjacent to the Speakeasy. 

About The Fitting Room

The Underground’s most intimate and exclusive space is a VIP hideaway called “The Fitting Room” concealed by a secret entrance off the Speakeasy accommodating up to 10 guests in a lounge atmosphere. 


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