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January 23, 2017

Marriott Opened 55,000 Hotel Rooms in 2016




Marriott International has announced that 2016 represented the strongest year of rooms growth in its history. Marriott opened a record 55,000 rooms in 2016, excluding the 381,000 rooms gained with the Starwood acquisition. The combined company signed 880 new hotel deals, representing nearly 136,000 rooms, under long-term management and franchise agreements, and opened over 400 hotels with more than 68,000 rooms around the world. Marriott now operates or franchises over 6,000 hotels and nearly 1.2 million rooms.

marriottThe combined company's global distribution of select-service hotels included nearly 4,000 properties at the end of 2016. The combined company's select-service portfolio continues to experience strong global momentum with 275 openings and over 640 new deals signed last year. Growth should accelerate with nearly 1,800 select-service projects in the pipeline. The powerful, select-service growth trajectory was led by the established Courtyard by Marriott, Fairfield Inn and Suites, and Residence Inn by Marriott brands and bolstered by the newest members of the company's select-service portfolio, Aloft and Element, each of which recorded their highest number of signings ever.

The combined company further strengthened its leadership in STR's high value luxury and upper-upscale segments with the signing of 236 new hotels, representing over 50,000 rooms, and the opening of over 100 hotels, representing over 27,000 rooms, in destinations such as Singapore, Houston and Sanya, China as a new generation of travelers seek distinctive experiences around the world. Marriott's share of the industry's luxury rooms pipeline is 29 percent. Independent hoteliers have more options than ever to leverage Marriott's powerful loyalty and distribution systems with the Autograph Collection, which last year exceeded 110 open hotels, as well the Tribute Portfolio and The Luxury Collection brands. Combined, these three brands generated nearly 80 signed deals during the year, contributing to the opening of 28 hotels in 2016.

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