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June 4, 2018

Benchmark Invests in Day Event Venue Company

etc venues

Hospitality company Benchmark and its capital partner, Gencom, have made an investment in the UK-based etc.venues, a non-residential day meetings company with 15 properties in London, Birmingham and Manchester

Benchmark said that the move significantly increases the company’s global footprint, allowing it to operate across three continents, with a total of 80 properties in North America, the Caribbean, Japan and the United Kingdom. Benchmark said that etc.venues will also complement its four hospitality services brands: Benchmark Resorts & Hotels, Gemstone Collection, Benchmark Conference Centers and the Benchmark Owner Advisory Group.  

Etc.venues’ facilities are located in key business districts around London and in the commercial centers of Birmingham and Manchester. 

The new collaboration will spur the global expansion of Benchmark and etc.venues in urban and destination sites within Europe and the United States, said Alastair Stewart, managing director of etc.venues, in a written statement.

“US expansion of etc.venues is a key part of the strategy,” said Mr. Cabañas. ”Benchmark is evaluating gateway cities such as New York, Chicago, Los Angeles and others. We will look to further growth opportunities in Europe for our management, operational and asset management services.”

Benchmark said that a number of trends in both travel and real estate were also important to the new partnership. Consumer preferences are trending towards experiential travel, on demand services/amenities, and shared/collaborative spaces. As office buildings and commercial real estate evolve with “guest-centric, hotel-like” services, this mixed-use platform aims to attract real estate owners and managers looking for a diverse-portfolio, one-stop-shop operator, the company said. Conference planners and potential hotel owners will also find many new options and advantages.

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