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May 11, 2008

NEC Birmingham bucks economic forecast with three new shows

Grass Roots Football Live, the Your Money Matters Show and Streetlife have Been unveiled as the latest additions to Birmingham venue the NEC for 2008.

On May 30 and 31, football legends Harry Redknapp and Graham Taylor will be on hand to coach budding footballers as part of Grass Roots Football Live. The acclaimed sporting event is being billed as a must for aspiring soccer stars, coaches and referees.

The NEC will also be the official launch venue for urban themed event Streetlife on 5 and 6 July. A celebration of cars, music, street fashion and sport, it maximises the venue's flexible exhibition space with live action stunts, a car clinic and a Fast and Furious Zone.

Meanwhile, the Your Money Matters Show will have  its  Midlands debut at The NEC in October. Visitors can take part in a host of live seminars and talks to discover money saving tips, how to become debt free and even pave their way to becoming a self-made millionaire.

"We are proud to welcome these new shows to The NEC in what is turning out to be a promising year in the industry,” said Michael Watton, NEC sales director, Conferences and Exhibitions. "Staging a new sports-orientated event, and two strong consumer shows proves our commitment to winning new business from emerging markets and meeting increasing customer demands.”

Commenting on his choice of venue, James Robbins,  marketing director of Pioneer Events, which organises Streetlife, said: "There was no contest for us. The NEC has the largest scope as a venue and in future years we are hoping to expand the event with its help. The venue is unrivalled for its flexibility and all the transport links are there. We are looking forward to establishing Streetlife as an annual event in Birmingham."

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