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July 29, 2009
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Associations join forces to create new global destination marketing diploma




Destination Marketing Association International (DMAI) and European Cities Marketing (ECM) have launched a professional development programme for entry to senior-level destination sales/marketing professionals, entitled Destination Pro.

Sponsored by meetings and events industry global event IMEX, the joint effort between the two associations is designed to create a higher level of professionalism and productivity in all areas of destination business tourism sales and marketing. It aims to do this through providing both informational education  – understanding of the operations, organisation, and activities of destination marketing organisations (DMO) – and hands-on training in specific destination sales techniques and skills.

The initiative follows and ‘exchange’ between the organisations last year. Sandi Talley, DMAI’s senior vice president of Business Development & Membership, attended the ECM Summer School in Opatija, Croatia, while Elizabeth Hansa, from Messe Congress Graz and course director of ECM Summer School, attended DMAI’s Destination Sales Training courses in Brussels, Belgium.

Both agreed that the two programmes complement each other, and that together they would provide an excellent comprehensive education for the new destination marketer.

“ECM is happy to join forces with DMAI to achieve a common goal – the elevation of the destination marketing industry in Europe,” said Olivier Lepine, ECM vice-president. “We look forward to awarding the first Destination Pro diplomas by the end of the year.”

To receive the Destination Pro diploma, an individual must be employed by an official DMO (convention bureau or tourism board), and successfully complete the ECM Summer School and DMAI’s Destination Sales Training I and II courses.

A certificate will be awarded at the end of each of the three courses for successful completion. All education must be completed within a two-year time frame.

At the end of each calendar year, new individuals who have earned the Destination Pro diploma will be eligible for a scholarship to attend the next IMEX show.

The first opportunity to begin earning the Destination Pro diploma is this year’s ECM Summer School, which takes place from 29 August to 2 September 2 in Bolzano, Italy.

DMAI’s Destination Sales Training I and II will follow in Belgrade, Serbia from 22-25 September, and also in Dubai, United Arab Emirates from 5-8 October.

For more information, visit www.destinationmarketing.org


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