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December 15, 2014

Congress Approves Brand USA Reauthorization

Over the weekend, the U.S. Congress passed a spending bill that renews Brand USA, America's public-private travel promotion partnership.

"It's not every day that Congress makes a policy move that makes abundant sense and has demonstrable value for every region and demographic of this country. Renewing Brand USA is one such thing," U.S. Travel Association President and CEO Roger Dow said in a statement. "The overwhelming majority that passed reauthorization in the House, coupled with the unanimous vote that passed it out of the Senate Commerce Committee, are a ringing bipartisan endorsement of Brand USA's mission and effectiveness. The tens of thousands of jobs it creates, the zero cost to federal taxpayers, the fact that it helps our trade balance by bringing huge amounts of foreign currency to the U.S., the contribution it makes to reducing the deficit by millions—Brand USA is simply a policy that works."

In only its third year of existence, Brand USA's economic impact through attracting international visitors is already enormous. In 2013, the program drew more than 1.1 million additional visitors to the United States, generating $3.4 billion in additional visitor spending and $1 billion in federal, local and state tax revenues. Returning $47 on every $1 spent on promotion, the program supported nearly 53,000 new U.S. jobs.

A recent study by Oxford Economics further confirmed Brand USA's economic impact by revealing the consequences of a future without the program. Over the ensuing five-year period, 2016-2020, America would have lost nearly $54 billion in total business sales, $27.6 billion in value-added (GDP) and $53.8 billion in personal income. Rather than supporting new jobs, the U.S. economy would have instead created 53,000 fewer jobs.

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