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January 19, 2015
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Americas: Put Managing Risk at the Top of the Business Events Agenda


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by Hervé Joseph-Antoine, Global Managing Director, Pacific World

Terrorism, natural disasters, political crises… Are there bigger risks today for business events? What’s happened during the past weeks in Europe and Africa calls for debating about managing risks and placing this topic at the top of the agenda for business meetings. To start, consider the following:

True or False: There is information available to evaluate risks on domestic and global locations.
TRUE. Governments publish security ratings and evaluations that are publicly available. In addition, local stakeholders (local offices of corporations, venues, local event companies and destination management companies) have developed databases and processes to inform their clients on risks. Combining both official and local information should be enough to compare locations in terms of risks, identify precisely what the risks are, and how high the risks are.

True or False: One can always choose an event destination with low health and safety risks.
FALSE. The reality is that risks and crises are now very volatile, and they pop up suddenly. 

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