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September 8, 2014
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Americas: Event Managers, Get Creative!


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By Cyriel Kortleven

In today’s world, the only constant is change. Organizations have to deliver better, faster, more efficient products and services to increasingly demanding clients—and event managers have to do the same for their attendees. With the seemingly daily influx of new technologies, social platforms, and business models, adapting to change is no longer a luxury, but how you will survive in today’s business climate. You have to be able to think on your feet, adapt to new situations, and keep learning new things daily.

Your choice is: out of the box or out of business? Welcome to the new normal.

Kill the Ideakillers with “Yes And…”

First, we need to face the biggest enemy of creativity: the ideakiller. Ideakillers are reasons why an idea isn’t going to work. I’m sure these will sound familiar: “No budget.” “No time.” “Since when are you an expert?” “We have already tried that.” 

Read more at MeetingsNet.com...
 


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