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August 25, 2015
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Americas: The Case for Twitter


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by Luann Edwards, social media strategist, FM Global

As a social media manager, a critical part of my role is to coach professionals on the best social media platforms and techniques for their goals. I recommend LinkedIn as a core platform, given its focus on professional networking. But many are surprised when I suggest Twitter as the second most effective social media platform for business professionals of all types. What’s so great about about Twitter, you ask?

Twitter is easy to skim.
Posts must have fewer than 140 characters, so you’re reading headlines, not chapters. Why so short? When Twitter was launched in 2006, users could post on Twitter via SMS, and that was the maximum character length of a text in 2006. The character limit forces users to be succinct and maximize the functionality—for example, by creating hashtags.

Twitter is easy to search.
A hashtag is a keyword or phrase with a “#” in front of it. Adding that symbol turns the word or words into a clickable search term. 

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