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September 2, 2015
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UK: London ExCeL Transformed for ‘Olympics of Conferences’

The eyes of the European medical world have turned to London ExCeL, as the venue was transformed into an innovative medical hub for the largest-ever cardiology congress.

The European Society of Cardiology (ESC) congress got underway on Saturday 29 August at the east London venue, which has seen its 100,000 sqm of space undergo a radical transformation for the occasion.

The main auditorium has turned into a bespoke theatre for the event, taking on a London theme and repositioning the stage to fit in more chairs.

The ESC Congress’s poster section was brought to life with the use of several coloured lights, while the posters themselves were attached to boards hung from the ceiling, giving the room a sleek and modern appeal.

Specially-designed hanging pieces and sound-blocking curtains were used to divide the show floor into several circular seminar spaces, and each area was named after famous London parks such as Hyde Park and Victoria Park.

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