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July 15, 2015
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UK: Incentive Groups Shrinking in Favour of Exclusivity

Incentive group sizes are shrinking as employers aim to give winners a truly exclusive experience, claims Berkshire-based Lime Blue Solutions

The agency has recently been re-contracted to deliver an annual president's incentive for an unnamed pharmaceutical giant for the fourth successive year, taking in destinations such as Cape Town, Maldives, Phinda Game Reserve in South Africa and Iceland. And account director Kate Roberts says while budgets have remained largely unchanged as economic conditions improve, fewer attendees are being rewarded.

She said: “Many of the incentive trips we organise survived the economic downturn, however the budgets have remained at the same level. What we have noticed is that the number of delegates/winners has reduced; in this highly competitive marketplace, pharmaceutical companies want to offer a better and more exclusive incentive to each and every individual in an attempt to retain and motivate them more effectively. 

"This has given us the opportunity to be far more creative when developing the itinerary (we select ever more interesting and unusual activities, lunch and dinner venues) to ensure the trip is unique and memorable.”

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