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July 2, 2015
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UK: EVCOMference Launches in Liverpool

Event professionals have been encouraged to “lead the next generation” through effective communication as this year’s EVCOMference got under way in Liverpool.

Opening the conference, EVCOM CEO Marco Forgione said this year’s theme had been chosen to bring delegates up to speed with the fast-changing landscape of the events and communications industry.

“Technology is democratised and our audience is more aware than ever, brands operate in a truly global marketplace,” he said.

“What they’re looking for is leaders that can navigate them through this emerging landscape. By bringing together art and science we can rise to this challenge of leading the next generation.”

The three-day conference kicked off its workshops and sessions on Thursday, at ACC Liverpool.

EVCOM board member Steve Garvey said the annual conference would give delegates new ideas and allow them to network with other buyers and suppliers.

“We hope you will be leaving here feeling better informed, a bit more motivated … and maybe even a little worse for wear,” he said.

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