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May 7, 2015

UK: Corporate Focus Pays Dividends in Manchester

An increased focus on marketing Manchester Central’s smaller meeting rooms has paid off with the number of corporate visitors doubling in the last year.

The venue added extra meeting space 18 months ago in the form of the Cobden Suite, which has for rooms, while further spaces include the Central Rooms, Charter Suite and the Exchange Breakout Rooms. 

Greater engagement with agencies to encourage clients such as B&Q, Hilti and Civica to consider Manchester Central for small meetings has also paid off, says CEO Angie Robinson.

“We’re always looking to better ourselves and Manchester Central prides itself on its flexibility to suit any client or event,” she said. “We continue to listen to our clients and ensure their events surpass expectations; and the feedback we’ve had has been wonderful.”

The venue’s centrepiece is its 10,000 sqm Central Hall, commonly used by associations and exhibitions.

Read more at MeetPie.com...

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