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August 24, 2015
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UK: Brighton i360 Defends Venue Costs




Brighton's newest venue, the i360, has defended its hire costs after claims it would cost more than central London landmarks The Shard or Gherkin.

The venue, which is set to open next summer, says enquiries have been flooding in while local agencies say they are excited to show it to clients. Claiming to be the world's first vertical cable car, the i360 consists of a 200-person capacity glass pod that ascends to more than 160m, while further meetings and event space is available at ground level.

Local news reports compared the venue’s full-use cost of £40k to a foodless function at The Shard for 300, which comes in at £20k. It also said the Gherkin costed up to £16,500 plus VAT.

But Brighton i360 head of sales Pippa Atkinson said these comparisons were misleading, and that the majority of events at the venue would be cheaper.

“The £40k quoted … is to hire the entire venue exclusively for 1,000 people for an entire evening,” she explained.

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