UK: Ashfield’s ‘Edgy’ New Brand Sparks into Life
The newly launched SPARK THINKING is designed as a ‘complementary agile and innovative consultancy’ to Ashfield’s existing operation, which specializes in pharma and healthcare events.
Headed up by global MD Nicola Burns, the offering will be made up of existing staff from the Leicestershire-based company, specialists in story-telling, marketing, reasearch, design and human behaviour, with a ‘brave approach’ to client events.
The new brand pools the skills Ashfield already had, along with those gained following the acquisition of the KnowledgePoint360 Group, selecting the relevant staff members to answer specific briefs.
Global business director Andrew Winterburn said: “It’s a mix of different people with different skill sets and different experiences, from across the Ashfield division, in offices in the UK and the US.
“We are looking at the communications and engagement side of the business we provide to our clients, and this was a natural progression."