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December 8, 2015

UK: Airbnb Growing at 'Breakneck' Speed in the UK

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Sam WardThe sharing economy is infiltrating UK accommodation providers at "breakneck" speed, as Airbnb listings in London pass 31,500.

The UK Hotels Forecast 2016 from PricewaterhouseCoopers (PwC) reveals more shared platforms are being used across different generations, not just Millennials, with increasing usage for business travellers.

The update was presented by PwC UK Hotels leader Samantha Ward, at the reopening of Amba Hotel in Marble Arch following a multi-million pound renovation.

PwC said there are more hotel listings, counting 141,500 rooms in London, but said the growth of Airbnb options could negatively impact hoteliers.

"While there is fewer than the number hotel rooms also available, Airbnb is growing at breakneck pace," the report says.

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