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October 30, 2015

UK: “We must get closer to associations,” says ICCA chief Sirk

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MArtin SirkThe International Congress and Convention Association (ICCA) wants to increase its influence over the quality of international association meetings and become 'a global knowledge hub' for the sector.

The suppliers’ organisation, which meets next week in Buenos Aires, Argentina, has unveiled a five-year strategic plan, which underscores its commitment to improving the success of association conferences.

The plan includes a new vision ‘to shape the future and value of international association meetings’ in a move which positions the association much closer to the aspirations of its members’ clients.

CEO Martin Sirk said: “ICCA is not simply an observer, or an extractor of data from what’s going on in the international association field. It (the vision) places us as a key actor at the heart of what’s going on in the sector.

“It implies that we will be much more active in helping international associations extract value from their events and to help those meetings deliver the outcomes that the associations are striving for.”

The plan includes a new mission statement, too. This outlines ICCA's ambition to becomes the ‘global community and knowledge hub for the international association meetings sector’.

Said Sirk: “As in previous plans we are focused entirely on this sector, on international associations, it is our unique area of expertise. What’s changed is that instead of focusing purely on business opportunities and competitive advantage for our members, we are now concerning ourselves with generating better outcomes from the international association meetings themselves.”

He added: “We can’t simply look at this from the supplier side of the equation. To be a true community for this sector, we have to embrace change, and get closer to the international associations themselves.”

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