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June 22, 2015

PCMA Partners with The Meetings Show for Education Program

The Professional Convention Management Association (PCMA) has partnered with The Meetings Show as part of its education program.

“PCMA is continually looking to work with like-minded partners working at the heart of both the corporate and association side of the meetings and events industry," Sherrif Karamat, PCMA Chief Operating Officer, said in a statement. "The Meetings Show has firmly established its position as the UK’s leading trade show for domestic and international events, particularly in terms of the quality of their buyer attendees and high quality exhibitor list.  Working alongside the show allows us to become even closer to the UK buyer market, which is strongly represented at the show.”

PCMA has created education content tailored specifically for corporate and association meetings and events planners including:

Data - Increasing Revenues while Diversifying Revenue Streams: In a digitalized economy, we frequently hear buzz phrases such as predictive analytics and data-driven decision making, however they are usually broad-based and frequently only scratch the surface of the topic.  This session takes a deep dive into how we can effectively use data to drive new revenues while most importantly diversifying revenue streams.

Straight Talk from Corporate Meeting Professionals: What We Really Want from the Meetings Department: In an era of globalization, rapid integration of technology and an ever increasing demand for better returns on your meeting investments, meeting professionals are not only demanding more from all their stakeholders and partners, they are also demanding to be a part of the development of the objectives and strategy for their programs.  This session will explore how to get that strategic seat at the table and fulfill executives' expectations once you get there.

Organized by Centaur Live (a division of Centaur Media Plc), The Meetings Show takes place July 7-9 at Olympia, London

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