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July 16, 2014

The Meetings Show Reports Rise in Buyer Attendees




This year's edition of The Meetings Show saw a notable rise in hosted buyer numbers and 10,000 pre-scheduled appointments. Ultimately, the show closed 27 percent up on overall (unaudited) visitor numbers, not including exhibitors.

The conference, which ran from July 8 to 10, had 3,154 unique visitors,  including 721 hosted buyers and 2,433 trade visitors. With exhibitors factored in, 4,626 meetings industry professionals attended the show.

The show, which was physically 20 percent bigger than 2013's edition, attracted exhibitors and industry leaders from around the world. 

RELATED: Why the Meetings Show Matters for UK Business 

Rachel Mcguickin, director of business tourism for Visit Belfast, said that her company "significantly" increased its presence at this year's show. "Our stand, which included half a dozen partners, was packed throughout the event. We saw a wide variety of hosted buyers and walk-on visitors, all of which were qualified and interested in our offering...Many visitors had specific business to place, including RFPs and we expect a significant return on our investment in what is a vital event for the UK market. Moving forward, The Meetings Show will be a core part of our marketing plan as it has already become the place for our buyers to gather and meet."

Nicola Chapman, director of sales - agency for Hilton Worldwide, praised the "quality" of the event's buyers. "In particular, we have seen a growth in the UK attendees, which is our focus for the show and led to some strong enquiries which we are certain will convert over the coming weeks and months."


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