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August 21, 2015

London Launches 'Heart Trail' to Celebrate European Society of Cardiology Congress

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The five-day European Society of Cardiology (ESC) congress at ExCeL London will run from August 29 – September 2, with 35,000 leading cardiologists arriving in the city for one of the largest and most influential cardiovascular events in the world. The event, which is expected to generate over £100 million in economic benefit for London, takes place just over a year since the Mayor launched MedCity - an organization that aims to help the life sciences industry in London and the greater south east of England. 

The Mayor of London, Boris Johnson, welcomed the cardiology experts to London in advance of the conference. “The focus of the medical world will once more be on our great city as a leader in science, education and medical innovation,” he said in a statement.

To recognize the congress, the city's tourism board has launched the London Heart Trail, an interactive walk along the South Bank between the London Eye and Tower Bridge.
The short one- to two-hour walk is free to enter for people of all ages, with an optional charity donation to the British Heart Foundation. Participants will be given the chance to win prizes by completing interactive challenges, unlocking clues and answering questions about heart health using the London Heart Trail App. 
Designed to encourage Londoners and visitors to the capital to be more active, experience the city in a healthier way and learn about the impact of a healthy lifestyle on heart health and wellbeing, the walk will feature twelve hotspots, seven of which are ‘hidden’. Prime locations along the route including City Pier and the London Eye will also feature heart-shaped trees.
Gordon Innes, CEO of London & Partners, London’s official promotional company, which led the bid to secure the ESC congress for London, noted the city's appeal for both business and leisure travelers. “It is fantastic that in London we are able to make the best of both worlds – drawing in investment while promoting a healthy lifestyle for future generations of Londoners and visitors to our city.” 

The London Heart Trail will run until September 3. To find out more about the trail, visit www.visitlondon.com/heart.

The London Heart Trail has been developed by London & Partners in association with the British Heart Foundation, King’s Health Partners and ExCeL London, and produced by psLIVE with the app developed by Wildgoose Events.

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