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December 17, 2014

Europe's Largest Teaching Hospital Will Make Glasgow a Hub for Medical Events

In Scotland, Glasgow has had a year to remember after hosting the Commonwealth Games, the Ryder Cup at Gleneagles, and signing off with SPOTY - the BBC Sports Personality of the Year – held at the new SSE Hydro just this weekend. 

The city is building its reputation as a large-scale events destination by hosting major public and sporting events in addition to trademark medical and life science conferences.

If the 13,000 person-capacity Hydro used SPOTY to take a final bow following its first anniversary in September, then next year Glasgow has an even greater act waiting in the wings as the curtain prepares to rise on the Southern General Hospital, Europe's largest teaching hospital. And the impact of the hospital's position in the medical field is already reflected in the bookings for the venue as conferences and events are drawn to the knowledge hub-in-waiting. 

Campbell Arnott, Sales Manager at the Glasgow City Marketing Bureau, shared more with IMR at IMEX America in Las Vegas.

Behind the scenes, Glasgow City Marketing Bureau Chief Executive Scott Taylor and his team have been engineering connections between the Research Education Framework (REF) demands of the City and its stated aims for public engagement through scientific studies and keynote speakers from conferences coming to town. The net result has been to ensure greater collaboration between Glasgow's academic and research institutions, the bureau, and the public through initiatives such as "Coffee Shop Conferences," where (for example) leading pediatricians attending events can connect with expectant mothers from within the community. A welcome aside is the greater funding that compliance with the REF affords.

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About the Author: James Latham

James Latham





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