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August 7, 2015

ABPCO to Study Social Media at Liverpool Roundtable




Social media will be the leading topic at the next roundtable event organized by The Association of British Professional Conference Organisers, to be held at the new Exhibition Centre Liverpool.

The event will coincide with a fam trip to the city from September 8-9 when members and delegates will explore ACC Liverpool’s brand new venue.

The roundtable will discuss social media marketing, how to engage with targeted audiences, build brand loyalty, research the market and drive sales. A two-hour session led by Nicola Crossland, a board member of ABPCO (previously MD of an international events agency and social media marketing agent), is designed to offer practical guidance on improving a business' social media plan.

“Social media is a great marketing tool for events and event organizers. This workshop will offer practical hints and tips to those who have taken the plunge, but need a smarter approach,” Crossland said in a statement. “We will be using plain English to explain how to maximize accounts, build a community and design a social media strategy that will help save time, raise your profile, build brand, generate enquiries and take the stress out of managing your online presence.”

Shocklogic, leaders in online event management software and solutions, will also offer practical guidance on the significance of content and how a solid content strategy is the foundation of an enquiry generating social media campaign.

The Exhibition Centre Liverpool, opening at the start of September, is a 8,100-square-meter venue for hosting exhibitions, conferences, banquets, concerts and sporting events on a national and international scale. More information on the venue can be found at www.accliverpool.com or www.exhibitioncentreliverpool.com.

Those interested in attending the fam trip and the social media roundtable can contact Heather Lishman (heatherlishman@abpco.org). Further information can be found at www.abpco.org/abpco-roundtable

For more information about ABPCO visit www.abpco.org.


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