Dubai, PCMA Sign Partnership Agreement
Following its winning bid for the 2018 ICCA Congress, Dubai Business Events, the Emirate's Official Convention Bureau, has signed a partnership agreement with the Professional Convention Management Association, aiming to further raise awareness of Dubai as a destination for business events globally and (more specifically) with PCMA’s 6,500+ members, made up of meeting industry leaders from across the world.
The partnership provides Dubai with access to PCMA’s network of international meeting planners at global business events and trade shows around the world, including their own events, specifically their signature annual meeting ‘Convening Leaders’ which attracts around 4,000 leading delegates from the meeting industry.
As part of the agreement, Dubai will host a Dubai-PCMA Meetings Forum in 2015 for around 25 international meeting planners. “The planned meeting forum in Dubai is a great opportunity early on in the partnership for some of our members to experience the emirate first-hand – a place that we at PCMA believe to be a world class destination for meetings, conventions, events and tradeshows,” Sherrif Karamat, Professional Convention Management Association Chief Operating Officer, said in a statement.
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Through the partnership, Dubai is expected to receive significant exposure through PCMA’s extensive networks. This will add to the exciting times that are already being witnessed as the emirate does its part to deliver the Tourism Vision for 2020, which is to double tourism numbers from 10 million visitors in 2012 to 20 million in 2020. Dubai’s aim to be the world’s premier destination for business events and increase the number of international meetings held every year has also been bolstered by its winning bid to host the World Expo in 2020.