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September 23, 2014

Dubai Hosts Meeting Planners for Familiarization

A delegation of approximately 100 meeting planners and business events journalists from around the world just departed Dubai after spending several days touring the emirate as part of the Department of Tourism and Commerce Marketing’s (DTCM) efforts to raise awareness of the city’s offering as a destination for business events.
The trip, believed to be one of the the emirate’s history, was organized by Dubai Business Events – the Official Convention Bureau (DBE), a division of DTCM, which promotes Dubai as a  host city for incentive travel, meetings and conferences.

Working with Dubai World Trade Centre (DWTC), Emirates Airline, Dubai Airports and the Dubai Chamber of Commerce and Industry (DCCI), the visiting group, which includes delegates from North and South America, Europe, Africa, Asia and the Middle East, is the first of many that are expected to visit Dubai in the coming years to experience the destination first-hand. The visit is also part of ongoing efforts to increase business visitors to the emirate by 50 to 75 percent under Tourism Vision for 2020.

Under this ‘Tourism Vision for 2020’ roadmap, government and private sector partners are working together to double the number of tourists visiting Dubai in 2020 to 20 million people, up from the 10 million people who visited in 2012. The aims of the strategy are to double leisure visitors to the emirate to 17 million by 2020 while increasing business visitors by 50 percent to 75 percent to around 3.5 million people.   

Through familiarization trips to both business and leisure touch points across Dubai, DBE is working to build long-term relationships between leading international meeting planners and local business event suppliers such as hotels, venues, destination management companies and professional conference organizers. 

During their first-hand introduction and immersion in Dubai’s business events industry and infrastructure, the delegation toured a number of Dubai venues and landmarks, including the Dubai World Trade Centre (which hosts 50 percent of the  region's exhibitions and conferences) and the iconic Burj Khalifa. Delegates will also be taken to visit a number of Dubai’s leading hotels and meetings venues, as well as learning about Dubai’s history and culture through various tours of Dubai Creek alongside some of the emirate’s newer districts.  

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