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May 29, 2014

Dubai Boosts Business Appeal in Advance of 2020 Goals

Dubai’s Department of Commerce and Tourism Marketing (DTCM) was pleased with its recent showing at IMEX 2014. In a statement, the department called the Frankfurt show "a major success that will help expand the emirate’s growing business events and hospitality sectors." 

Joining DTCM at the three-day tradeshow was a delegation comprised of over 50 local travel industry partners that included airlines, hotels and tour operators.

Under Dubai’s new brand identity, DTCM highlighted the emirate’s capacity to host mega-incentive groups following the successful hosting of 14,500 delegates from Nu Skin Enterprises last month, and shared details of the recently launched Dubai Association Centre (DAC). Hosting the group from Nu Skin Enterprises in China - the largest incentive group in UAE history - generated an economic impact estimated at $80 million US for the emirate.

DTCM also announced an agreement with the International Association of Professional Conference Organizers (IAPCO), a global organization whose members include key global events decision-makers. This new agreement is expected to help the emirate attract major international conferences and exhibitions by efficiently providing IAPCO members with the support and information they require to make recommendations to clients.

RELATED: Dubai, Hong Kong and IAPCO Sign Partnership Agreements

Also announced for the first time to a global audience was the Dubai Association Centre (DAC), a new legal platform that will let international associations establish their regional headquarters in Dubai and grow their membership numbers not only in the UAE, but also in regional emerging markets in the Middle East, Africa and parts of Asia. The establishment of the DAC is also expected to result in a boost for the business tourism industry, with more major meetings and large exhibitions taking place in the emirate.

During IMEX, members of Dubai’s delegation held over 650 meetings with buyers and conference organizers from around the world. The DTCM team alone met with more than 100 key clients.  As a result of DTCM and the Dubai delegations efforts at IMEX, officials have received various expressions of interest from groups wishing to organize large incentive trips to Dubai.

This development follows the launch of a new Dubai brand identity and marketing blueprint earlier this month, which prompted the emirate to state its ambition to become the most visited city in the world. The emirate is currently looking to enhance its status by implementing a marketing blueprint that will help realize Tourism Vision 2020. Under the Tourism Vision 2020 strategy, the emirate hopes to double visitor numbers from 10 million guests in 2012 to 20 million guests in 2020.

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