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April 6, 2008
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Watch out for ABC - the sign of audited attendance




There’s a new logo to look out for when you’re considering taking a stand at an exhibition or trade show. ABC, which provides audited attendance figures for many such events, has a new corporate image. See the new logo (above), and you can be sure that there are independently audited visitor numbers available, which is a vital part of assessing the effectiveness of an exhibition.


As Alexis Osada, exhibition and events manager for Panasonic UK, pointed out: “ABC audited figures really help justify and guide our investment in exhibitions. They are always part of our purchasing decisions.”

Commenting on the rebranding, Jan Pitt, director of B2B at ABC, explained: “Used in conjunction with other support services that ABC offers the exhibition industry, we believe that this new logo will help grow awareness of the role ABC plays in providing the exhibition industry with independently audited data. Increased confidence in exhibition data is one valuable tool to help the exhibition industry attract investment and compete effectively within the marketing mix.”


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