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May 10, 2007

Vodafone looks for world-class brand experience for Champions League final

Vodafone has appointed events agency Hyperactive to organise and execute its hospitality programme around the UEFA Champions League final.

The agency will be responsible for the full hospitality programme for the telecoms giant’s 850-plus guests in  Athens, including the official Vodafone hospitality area in the UEFA Champions Village at OAKA Olympic Stadium, with the underlying objective being to leverage Vodafone’s sponsorship and provide a world class brand experience.


Athens' OAKA Olympic Stadium


Hyperactive has been working with Vodafone since May 2001, when it produced the international press conference in Monaco to announce Vodafone’s sponsorship of the Ferrari Formula One team. Other projects include business to business conferences and the global hospitality and events programme for Vodafone’s title sponsorship of the Vodafone McLaren Mercedes team, and previously Ferrari.

Lynda Fletcher Emptage, managing director of Hyperactive, said: “We have enjoyed working with Vodafone for six years and the UEFA Champions League Final in Athens is set to raise the bar for the corporate hospitality sector. With guest satisfaction a key measurement of success, Ros (Ryder) and her team have been exhaustive in ensuring all eventualities have been catered for. This, coupled with our proven track record for creativity, ensures that this will be one of Hyperactive’s most prolific events to date.”

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