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October 8, 2014
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UK: Why 91 Percent of Event Apps Deliver Positive ROI




smartphoneMore than 90 per cent of event planners achieve a positive return on investment (ROI) from mobile event apps, according to international mobile event app provider Guidebook’s first annual report.

And adaptability is also a key factor for organisers, as the biggest benefit of using an event app was found to be the ability to make last-minute changes. 

Wayne Morris, Guidebook’s EMEA general manager, said: “It is critical that event organisers consider how the intelligent use of technology such as a mobile app can not only save cost, but bring so many wider benefits that enrich the user experience and broaden the event horizon. 

“This research provides tangible evidence of where event apps are delivering a significant ROI for all event stakeholder groups; event organisers, exhibitors/sponsors and attendees.”

The survey of more than 500 event app administrators found that 91 per cent of respondents said their adoption of mobile event apps has produced a positive ROI and an overwhelmingly positive response from attendees and team members alike.

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