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October 3, 2014
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UK: Why 2015 Will Be a Banner Year for Mobile Event Apps

smartphoneMobile event technology is set to explode in popularity in the next 12 months, according to a new report into event apps.

The State of Event Apps report, by Meeting Professionals International (MPI) and app provider DoubleDutch found that mobile app adoption rates among event professionals are set to hit 85 per cent in the next six to 12 months. 

Of those surveyed, 63 per cent of meeting professionals are currently using mobile applications to enhance their events, and 60 per cent of those who are not currently using one expect to be within a year.

The report says: “Mobile apps will be viewed not only as a more convenient alternative to the paper guide, but also an integral component of the overall event strategy and experience, impacting key initiatives such as stakeholder retention, revenue outcomes, and data collection.”

And it is event planners who use the technology to its fullest potential that will see the most benefits.

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