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November 21, 2014
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UK: Too Many Events "Not Effective," Says INVOLVE MD




Jeremy Starling
Photo via meetpie.com

Too few event planners are properly demonstrating return on investment of in-house meetings - which is why they risk failing to convince corporate bosses.

That's the view of Jeremy Starling, MD of INVOLVE, whose recent survey of event managers and directors found respondents believe only half of CEOs see internal events as an investment.

The London-based agency, which specialises in employee engagement events, found two-thirds of employees support the value of in-house events... but those at the top need more convincing.

"There is a huge opportunity here to help event managers make their case more strongly and to get CEOs to have a higher opinion of the live events that they are doing. It represents a big opportunity for us all," Starling told meetpie.com.

INVOLVE carried out the survey as one of its "regular temperature checks of the industry", to try to understand the problems corporate event planners are facing. 

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