UK: Scotland Meeting Planners Form Events Association
A new trade organisation, the Scottish Festivals and Events Association (SEFA), will launch on 16 May, to 'strengthen Scotland's reputation as an event hosting destination', according to its founders.
SEFA says it will provide leadership and representation for the organisers, promoters and suppliers involved in the £5.6bn events and tourism industry in Scotland.
With the tourism and events industry identified as a core component of the Scottish government's economic strategy, SEFA says it “will act as an advocate for its members, ensuring that their views are heard on key issues and policy impacting the industry”.
The events sector, which includes major cultural, sporting and business events, is worth almost £1.5bn to the Scottish economy, with conferences and business events accounting for 57 per cent of the total.
SEFA will be led by chair Angus MacKay, formerly finance minister and deputy minister for justice in the Scottish Cabinet and director of public policy conference organising agency MacKay Hannah. He was a member of the Scottish Parliament from 1999 to 2003 and has also been a local authority councillor, a policy advisor to MPs and a housing campaigner with Shelter.