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January 14, 2014
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UK: Scotland Lures Meetings Business With Year of Cultural Events




neil brownleeA year-long programme of cultural events showcasing all that's great about Scotland offers exciting opportunities for meeting planners, says VisitScotland’s Business Tourism Unit.

The division, headed up by Neil Brownlee, introduced ‘Year of Homecoming’ to event professionals from across the globe at theProfessional Convention Management Association’s (PCMA) Convening Leaders meeting in Boston, America this week. The many festivals and activities would provide a 'stunning backdrop' to any business events taking place in country in 2014, they were told.

In addition to Homecoming, Scotland celebrates the arrival of two major sporting events – the Commonwealth Games 2014 and the Ryder Cup 2014, both underlining the destination’s capacity to host major meetings, conventions and events.

Brownlee said: “2014 is a big year for Scotland. The combination of Homecoming 2014, the arrival of the Commonwealth Games and the return of the Ryder Cup will showcase to the world the many reasons why event organisers choose Scotland.

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