UK: Parnham Launches New Events Group With Bulter's Agency as First Member
Chris Parnham has announced the launch of a new events group to bring non-competing agencies under one umbrella.
And the Absolute Corporate Events (ACE) Group welcomed its first member today, with the signing of Lex Butler's new venture Wolf & White.
The collection of agencies will offer a range of services and products, and Parnham hopes the launch will attract more like-minded firms to the fold.
"This was always the original plan - I set up the group when I took over Absolute Corporate Events, thinking that once I got the main company a bit more solid, the next step was to look for existing agencies that were looking to join forces with others to become a bigger group," he said.
Becoming part of the collective would mean newer agencies like Wolf & White could offer clients a sense of heritage when pitching, added Parnham.
"I want to encourage other agencies that are interested to reach out and start a conversation with me. What is most important is that they aren't competing, that they have a different client base or service. We're seeking a culture match with honest values and top-class customer service which means clients, and staff, get the same experience."