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June 30, 2014
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UK: London's Expensive Hotel Rooms Put Events at a Disadvantage

londonExpensive hotel accommodation is pushing up the price of residential meetings in London, despite competitive DDRs, according to new research.

The study, conducted by BDRC Continental on behalf of Meetings & Incentive Travel, found London to be more expensive than seven other major European cities.

Total event costs (including three-night’s accommodation, meeting space and F&B for 100 delegates at comparable branded hotels in August) came in above those of Amsterdam, Barcelona, Brussels, Frankfurt, Milan, Prague and Vienna, at €87,434. 

This is 75 per cent more expensive than the second priciest city, Barcelona at €50,033, and 221 per cent more than the cost of hosting the event in the cheapest city; Prague at €27,209.

However, when accommodation costs are separated from the cost of the meeting, the margin between the destinations is much smaller. There is only 21 per cent difference between the cheapest meeting costs (€20,550 Vienna) and the most expensive (€24,825 Barcelona) – with London coming in second place at €23,846.

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