UK: Lex Butler Launches New Agency, Wolf & White
Lex Butler has joined forces with Marc Lewis to launch a new creative brand and experiential agency.
Wolf & White is on the hunt for clients "willing to let go and let us show them how to set free from the pack", and has already signed up an international software company and a global hair care brand.
Butler, the former business development director at Zibrant LIVE! who quit the agency in August after more than four years, promises "fearless curiosity and bloodthirsty drive" from her new venture.
"“We are an agency that is prepared to take risks, to be disruptive, to challenge the status quo," she said. "We study brands, exploring how they connect with their audiences, always asking questions, searching for better, hunting for great.
“We seek those dreamy clients who aren’t afraid to be different, those who admit that they have a problem that needs an off-the-wall solution and they’re willing to let go and let us show them how to set free from the pack.