UK: Imagination Hosts London Launch Events for Jaguar XE
With London as the backdrop, Imagination helped Jaguar's latest model take centre stage at a series of events across the city.
The XE sports saloon's launch aimed to celebrate British creativity with live performances and stunts at iconic locations, culminating in a star-filled party for 3,000 guests at Earls Court - the last automotive event which will be held there.
Imagination then helped the brand produce a Jaguar Land Rover dealer conference on 9 September, using the vast set already built at the venue to present a line-up of future products to an audience of more than 2,000 dealers.
Phil Popham, group marketing director at Jaguar Land Rover, said: “Such a significant car for Jaguar deserved a suitably fitting world premiere here in Britain where the car is designed, engineered and manufactured.”
Ross Wheeler, head of automotive at Imagination, said: “With a brief to take over London, we developed a plan to not only launch a car but transform one of the world’s biggest and brightest cities.”