UK: How Events Can Build on London Olympics
Michael Hirst urged the UK events industry to showcase itself to the country and build on the success of London 2012 at the launch of theEvents are GREAT Britain report at Confex.
The report is designed to complement and take advantage of the Government’s £145 million GREAT campaign which showcases Britain’s economic and natural assets.
Hirst, chair of the Business Visits and Events Partnership (BVEP), said: “By integrating itself with the GREAT campaign, the events industry can demonstrate how it supports Britain’s industries, as well as the lifestyle activities of its communities.
“We can show that events are an intrinsic part of the government’s claim that Britain is a great place in which to take part in great business and cultural experiences and a great country in which to do business, to export from, to invest in, to learn at and to visit and to hold events too of course.