Home > Europe > UK & Ireland
Related topics: UK & Ireland,Research & Education, Venues & Destinations
October 20, 2014
| by:

UK: Hilton Leads in Brand Awareness in UK




Hilton Hotels & Resorts continues to dominate the UK meetings market, according to BDRC Continental’s latest MeetingsMetrix report.

The group, with more than 60 hotels in the UK, has topped the survey rankings since 1996, as it continues to be the most frequently recalled, used and preferred brand in the UK market, according to key brand health metrics (awareness, usage, preference and loyalty) amongst corporate bookers and agencies.

Edinburgh-based Macdonald Hotels & Resorts noticed the biggest uplift in metrics performance compared to 2013, notably increasing awareness of its brand amongst the corporate sector.

The report’s key findings noted that:

  • Volumes of event continue to increase, but at a slightly slower pace than before
  • Rate growth remains patchy and differs hugely by region. Most of the country has seen growth since last year, but in real terms nowhere in the country is remotely close to having kept up with inflation since 2011
  • Agents are more enthusiastic about next year’s outlook than they were last year, but corporates are slightly more conservative than they were 12 months ago.

Read more


What do you think of this $type?
 

About the Author: CAT Publications



PUBLISHING PARTNERS

 

GLOBAL ASSOCIATION PARTNERS

GLOBAL EVENT PARTNERS

   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic