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December 19, 2014
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UK: Event Production Show Expects Scrum With Rugby-Themed Attractions

Piers ShepperdThe Rugby World Cup will play a major role in next February’s Event Production Show and co-located International Confex.

At Confex, a pavilion of venues involved with the 2015 Rugby World Cup (RWC) will have a presence on the show floor, whilst the Event Production Show will feature RWC content in the educational programme and a dedicated RWC Performance Skills Arena, with interactive sporting activities and surprise guests.
The sporting theme will also be carried over into a panel discussion on ‘The Importance of Opening and Closing Ceremonies to the Cultural Heritage and Legacy of Large Sporting Events’. Chaired by Piers Shepperd of Wonder Works, the technical director behind all four London 2012 ceremonies, the panel will also include David Zolkwer from Jack Morton Worldwide, who was head of ceremonies and artistic director for the 2014 Glasgow Commonwealth Games.

A further sporting session is planned for the seminar theatre. Called ‘A Sporting Chance’ this 30-minute discussion will look at how brands are choosing sporting events to promote or launch products, as well as the rise in experiential activity within sport.

Read more on meetpie.com

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