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April 13, 2016
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UK: Emotion Measurement Set to Be "Next Big Thing"




Emotion recognition and using it to measure event success could be the next 'big thing' for the events industry, Eventopedia Committee members say.

eventopedia committeeThe group - including Victoria Morrison (Gorkana), Nicole Hatch (The Telegraph), Julia Brunton (freelance celebrity PA) Eventopedia co-founders Alan Newton and Toby Heelis - say measuring return on investment (ROI) through emotions could lead to a new wave of technology developments.

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