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October 31, 2014
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UK: Crown Wins Contract for Citroën 2015 National Dealer Conference

citroenCitroën has chosen London event management company Crown to deliver its 2015 National Dealer Conference after a competitive tender process.  

The event, which will be attended by up to 850 dealer representatives from across the UK, will be one of the first to be held at the revamped Birmingham National Indoor Arena (NIA). 

Neville Staines, head of national events at Citroën UK, said: “Our National Dealer Conference is ‘the’ annual event for our dealer network. After a hotly contested pitch process Crown’s proposal shone through as a clear winner.”

Simon Hambley, director of live at Crown, added: “This is a great win for Crown and we are extremely pleased to be strengthening our relationship with Citroën during this exciting time in their journey as a company. 

“The brand has real heritage and an exciting product line up for the future. It’s a powerful story to bring to life in what will be an exciting event to work on.”

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