UK: CI Group Acquires Brand Marketing Agency Roundtable
CI Group has acquired brand marketing agency Roundtable - and its founder and CEO Peter Thompson will become group chairman.
The union means CI Group now consists of two complementary companies: Corporate Innovations and Roundtable.
David Watt, MD of Corporate Innovations and the group's CEO, said: “I’m delighted that Roundtable is joining CI Group and I’m very excited about future business development prospects from the two complementary agencies joining forces.
“Together we’ll provide a broader full service integrated marketing communication option for clients across multiple sectors. We’ve worked closely with Roundtable for a number of years, with Peter acting as a non-exec director for us and joining our leadership team earlier this year.
“Acquiring Roundtable accelerates our long-term expansion plans that broaden our client offer and appeal to a wider client base. Together, we now have all the skills necessary to create multi-disciplinary integrated campaigns.”
Corporate Innovations will continue to provide experiential marketing, events and promotional activations across both B2C and B2B markets. Roundtable, meanwhile, will offer strategic and creative brand development and advocacy, including design, advertising and direct response marketing.