UK: Chris Clarke Leaves AddingValue for Solo Venture
Chris Clarke is leaving AddingValue to focus full-time on his event production company, Purple Dog Solutions, which is offering a more cost-effective system.
Clarke, who joined the Twickenham-based agency in January as director of strategy, now plans to devote his efforts to Purple Dog Solutions from December, offering teams of freelance event professionals specially created for each event.
Described as "a new concept in events and communications management, offering exceptional collective experience without the limitations, constraints and costs of a traditional agency infrastructure", Clarke says the firm will be more of an alliance, albeit one run along agency lines.
"I am planning to do things quite differently," he told meetpie.com. "Some of the best people in the industry in the last five years have gone freelance, because the reality is people have become either disillusioned with agency life or decided to take the bull by the horns and be in charge of their own destiny.