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May 25, 2009

UK Business Travel Show is revamped to increase return for exhibitors and visitors

A number of initiatives are being introduced to next year’s Business Travel Show, with the aim of generating more value for exhibitors.

The networking event for the business travel industry will be moving to two days, introducing a host of new exhibiting packages and further developing its successful Executive Buyer Programme – which this year boosted large travel and meeting budget holder attendance by 38%.

 “The Business Travel Show is the most important networking platform in the industry calendar and, as such, it’s paramount that its evolution is driven by the market and its needs,” said David Chapple, Business Travel Show event director.
“Over the last two months, we have listened carefully to what buyers and suppliers are experiencing, what they think, and what they want from their trade show. It’s become clear that their overriding need at this stage is for an even greater return on investment and an event that continues to provide real value for buyers.”
Two key initiatives will be an appointment-led exhibitor package and an all-inclusive ‘ready to exhibit’ stand.
 “In 2010, the programme will bring even more corporate travel buyers with an annual spend in excess of £3 million to the show,” explained Chapple. “These buyers will be provided with a tailored and packed schedule of appointments, high-level education and exclusive daytime and evening networking events, and a dedicated concierge service to help them plan their visit.”
The Business Travel Show 2010 will take place at Earls Court in London in February.

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