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January 27, 2016
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UK: Bureau Assistance "Game Changer" for U.S. Planners, Survey Finds




Convention bureaus need to offer more direct financial help and sponsorship opportunities to attract U.S. buyers, according to a new survey.

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Photo by Freeimages.com/Mike Johnson

The Destination Marketing Insights from Meeting Executives survey of 398 primarily U.S.-based conference organisers found that subvention and incentive programmes are the biggest game changers when it comes to destination appeal, with planners looking for financial support to offset the effects of escalating costs and additional fees.

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