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July 9, 2014
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UK: Britain For Events Launches National Meetings Month at The Meetings Show




alistair turnerThe Britain for Events campaign has launched National Events Month at The Meetings Show, laying out its plans for a month-long celebration of the events industry.

The campaign designated October as National Events Month earlier this year.

National Events Month will see segmented campaign weeks for each sector of the industry, as well as an events industry manifesto presented to each of the major political parties in the run-up to next year’s general election.

Campaign co-ordinator Alistair Turner said: “As a campaign, we will promote this as hard as we humanly can. The more people get on board, the more it will resonate. It’s going to be a very big month for the events industry and we want to make it as big as possible.”

National Events Month will split the industry into four different sectors, with a week of the month dedicated to each one. The sectors are: conferences and meetings; exhibitions; outdoor events; and corporate hospitality. In each week, there will be a host event that best epitomises the sector, with four launches around the country, as well as one central event to bring the four sectors together.

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