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April 15, 2015
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UK: Best of Britain & Ireland Scraps Meetings Focus

The organizers of the Best of Britain & Ireland (BOBI) exhibition have admitted the experiment to include a meetings and events element has failed.

Now rebranded to The British Tourism and Travel Show (BTTS), the exhibition first announced it was to focus on attracting visitors from the corporate meetings, events and incentive sector for last year’s show, alongside the traditional leisure element. 

This year’s edition even included a hosted buyer programme in a bid to ramp up interest, but Diversified Communications group event director said poor feedback from visitors and exhibitors led to the latest move. This year’s show attracted 2,361 attendees in March, but a breakdown for visitors from the events industry is not available.

He said: “There was an intention to target MICE, but it was very difficult from an exhibitor’s point of view, do they position themselves for MICE or go for leisure tourism?

Read more at MeetPie.com...

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