UK: The Alchemy Partnership Launches First Training Course for Event Professionals
Newly formed industry training agency The Alchemy Partnership has launched its first course aimed at event professionals.
The inaugural course, a five-day bootcamp to be held in London, will offer a professional diploma in digital marketing.
Accredited by the Digital Marketing Institute and the European Qualifications Authority, the course is also approved by the advisory council for digital heavyweights including Facebook, Twitter, Google and Microsoft.
Former Eventia CEO and now The Alchemy Partnership CEO Izania Downie said: “Event marketing professionals are being left behind by marketers from other sectors when it comes to digital. It is vital that events embrace the opportunities that digital marketing can provide and this accredited diploma will bridge the skills gap that currently exists.”
The professional diploma in digital marketing course will also run at various times throughout next year. It will be taught by two new tutors, recruited by The Alchemy Partnership for their digital knowledge and teaching style.